Fashion, Beauty and Style News via WOMEN’S WEAR DAILY MAGAZINE – October 18, 2017 at 07:51PM

Fashion and Style News from wwd on October 18, 2017 at 07:51PM

@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
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